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Posts Tagged ‘AVON anti aging serums’

 

Introducing AVON’S new release  to their ANEW skincare range: ANEW Platinum. This special formula is designed for mature skin and works best for woman aged 60 and over.

 After over 3 years of research and development AVON are proud to announce the launch of ‘ANEW Platinum’ an anti aging serum which targets deep wrinkles, extreme dryness, neck sagging and loss of colour. This powerful formula contains paxillin a key protein that helps retain the expanded, youthful shape of skin cells. Overnight, the serum makes skin look and feel lifted and deep wrinkles appear reduced. In 3 days 69% of woman agree that it reshape’s facial features for a more youthful definition. In two weeks the serum reduces the look of neck lines,  lifting and firming the look of sagging skin under the chin and neck area, 33% of panelists showed an improvement in forehead frown lines.

Being that im only 24 and wouldn’t see the results of using this serum I have asked my lovely neighbour to test it for me which she has been doing for the last week. My Neighbour Linda who is 64 has the typical signs of aging including dry skin, neck sagging and deep wrinkles around the mouth and eyes. Linda found that the serum was very light and absorbed into her skin very quickly. She noticed the next morning that her neck was looking a lot better from the night before and as the days have gone on she has noticed a vast difference in neck lines and sagging. The lines on her face seem to be reduced but not quite at the same speed as the neck lines.

The retail value of ANEW Platinum is £31, my only concern is that this product is aimed at woman 60 and over, most at this age group would be pensioners and may find a serum at £31 a little too pricey. I think if less money was spent on packaging the retail value of the serum could be lower and more affordable for the age group it is aimed for. I would also recommend selling a 15ml size for first time buyers to try, this way if the serum does not suit their skin they don’t feel like they have wasted money. The serum seems to be a great formula and obviously does help to reduce signs of aging but the price should be more reasonable for the age group it is aimed for.

The ANEW Platinum Launches on the 12th September 2010 and is available to buy at www.avonshop.co.uk or from your local AVON rep. Ladies please let me know when you have given it a try, I wuld love to know what results you have had.

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