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Posts Tagged ‘Liz Earle Haircare range’

After 15 year’s of being a leading and highly regarded skincare brand Liz Earle has finally Launched ‘cleanse and polish’ for hair. The new haircare range launches on the 2nd sept 2010.‘Botantical shine shampoo’ is a revolutionary plant based formula that suits all hair and scalp types. The amazing blend is packed with over 89% naturally derived ingredients and a very special cleansing agent derived from coconut. leaving your hair feeling and looking like you have used a salon professional shampoo, whilst being SLS and SLES free, gentle enough to use on the most sensitive of hair and scalp types, a shampoo the whole family can enjoy. Liz Earle also introduces 3 high performance, colour safe ‘Botanical shine conditioners’ which work in force with the shampoo to give you the best results, leaving your hair detangled, shiny and ready to be styled. The formula contains over 95% naturally derived ingredients, each conditioner is formulated with special botanical ingredients tailored to your hair type to deliver the very best of results.

Like the iconic ‘Cleanse and polish’ that works for all skin types, ‘Botanical shine shampoo’ has been formulated to do exactly the same. Some of the ingredients include natural vitamin E, aloe vera, west african shea butter, apple and orange extracts. All working together to gently cleanse and restore shine without stripping.

The ‘Botanical shine conditioners’ work in harmony with the ‘Botanical shine shampoo’ for maximum results. The conditioners are tailored to your hair types and each different conditioner has key ingredients to target your hair type. Kenyan Yangu oil being a rare and main ingredient. Kenyan yangu oil is known for its moisturising properties, It is hand pressed from seeds which are hand collected by local tribes. Liz Earle naturally active hair care range is both beautiful and appealing. Local tribes that assist with the collection of these seeds are benefitting through earnings that contribute towards food, water supplies and schooling for children.

I attended the press event yesterday (18/08/2010) at the Liz Earle flagship store in Sloane Square, Kings Road. It was a lovely afternoon and brilliant to meet people who are so passionate about the brand they work for. Jennifer who does all the plant research explained about all the hard work that goes into choosing ingredients for the products, it was great meeting individuals who are really involved in the process. I also met Liz Earle herself, who gave her insight into the brand and the story behind launching a hair care range. As some of you may know, the Liz Earle brand was launched because business partners Liz and Kim wanted to find a skincare range for their own skin types. Liz having dry eczema prone skin and Kim being the opposite with oily skin. The hair care range came about due to customer demand  and Liz wanting a range that would suit her hair as it suited her skin.

As soon as I got home from the press event I had to try the samples, The shampoo is so soft, the more water you use the more it lather’s. You don’t have to use large amounts, 7ml per wash is the recommended amount (this is for long hair types) if you have shorter hair you can use less. I was also surprised at the fact that you only need to wash your hair once with this shampoo. I find with other conventional shampoo’s I have to wash my hair 2-3 times.

Now I know I have only used the shampoo once and you are all probably wondering why I am singing its praises already but I can honestly say that I could feel the difference when washing my hair. The texture changed the moment I lathered up my hair. It felt so soft and clean and the smell is to die for. The conditioner is also amazing, as soon as it was applied I was able to run my fingers through my hair, something I could not do with normal conditioners.

I will be reviewing the range over the next few weeks and will do some in depth write ups on how different my hair looks and feels. If your Liz Earle fans or even new to the range and looking for a new shampoo, pre order yours at www.lizearle.com/Haircare. The price range is very affordable for what you are get in return at £7.50 for the Botanical shine shampoo and £7.50 for each conditioner. Usage at 7ml means this shampoo will last you 29 washes.
complete bargain is what I say.

Check out the full Liz Earle range at www.lizearle.com or go check out the store in Sloane Square, Kings Road, Chelsea.

Let me know how you ladies get on when you have tried it 🙂

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